Crown Automotive Group has named Moore and Scarry Advertising their Agency of Record.

As one of the largest new and used car dealer groups in North Carolina, South Carolina and Virginia, and most recently New Jersey, Crown Automotive is among the most prominent dealership names in the east coast.

Moore and Scarry Advertising will helm all creative and production responsibilities for their 19 full-service dealerships, with projects already underway.

“This is definitely going to be a new chapter for our creative,” said Moore and Scarry Director of Account Services, Clark Wichman.

“We want to help brand Crown as the collective powerhouse that it is, but their sheer size means we can use any number of individual dealership strategies as well. It’s a challenge we’re happy to accept.”

Crown Automotive Group has grown from a single Pontiac showroom, into one of the largest and most progressive dealer groups in the southeast, consisting of 19 dealerships in ten cities and four states, a mega body shop and more than 1,500 employees.

“The Crown philosophy is to deliver 100% customer satisfaction,” Wichman added. “Our plan is give them an advertising agency that lives up to that same credo. We want to exceed every one of their expectations.”