About Us
Moore & Scarry Advertising is a full-service advertising agency and audio-visual production company that focuses exclusively on the automotive industry. Today, Moore & Scarry Advertising’s digital advertising services, such as paid search and Internet marketing management are what the company sets the company apart from it’s competition. Innovation, bright minds and a lot of hard work have made Moore & Scarry Advertising one of the fastest growing automotive advertising agencies in Florida and the single largest advertising agency between Miami and Tampa. Moore & Scarry Advertising has represented over 300 automobile dealers, including single point dealers to the largest dealer groups in the country, including the Asbury Automotive GroupĀ and a number of the Automotive News Top 125 dealers.
Agency History
Moore & Scarry Advertising officially opened our doors in September of 2001, but in reality the agency started doing business long before that. Darren Moore and Duncan Scarry partnered at the same agencies and on the same accounts for nearly a decade.
In September of 2001, Moore & Scarry opened its first office in Fort Lauderdale, Florida. After just twelve short months, the 197 square foot office housed a two person art department, a radio and television editing workstation – and somehow still had room to spare for Darren and Duncan.
In June of 2003, Moore & Scarry relocated our offices to Fort Myers, Florida. With sufficient room for growth, Moore & Scarry Advertising quickly grew, some years over 100% – a trend which continues today (In 2009, Moore & Scarry Advertising grew 47% year over year versus 2008).
In 2007, Duncan Scarry acquired Darren Moore’s interest in the agency and has guided the company into a new era.
The company currently boasts a staff of over thirty full and part time experts and is one of the top 25 advertising agencies in the Southeast.
What sets Moore & Scarry Advertising apart from other agencies in the automotive advertising space is their expertise and capabilities in the digital advertising arena. The company has enjoyed a number of prestigeous accolades and is considered by the best in the industry as an leading edge company. Some of our accolades and recognition include:
- Top-rated speaker at the Spring 2009 Digital Dealer Conference
- Top-rated speaker ar the Fall 2009 Digital Dealer Conference
- Feature speaker in the Digital Dealer Webinar Series
- A Google Adwords Certified Company – one of less than 515 in the world, 145 in the U.S. and only 1 of 3 in the world that focuses on the automotive industry
- A staff of five with GAIQ (Google Analytics Individual Qualifications)
- 12 National Telly Awards for advertising excellence
- Regional Silver Addy in the television category

Duncan Scarry with Moore & Scarry Advertising after his Fall 2009 Digital Dealer Conference presentation.