How Search Has Revolutionized The Auto Shopping Process Version 2.0

About a year and a half ago, we did an Automotive News webinar with Google and Yahoo on how search engines have revolutionized the auto shopping process. One of the key points of that presentation is that search and auto shopping is evolving at such a rapid process, and the way people shop for a car is dynamically changing between the time they purchase the last vehicle and their next one. Read more »

Larry Morgan is the founder of Morgan Automotive Group, a part of the Larry Morgan Family Enterprises.  The group owns ten dealerships throughout Florida and is one of the state’s top dealer groups.  Larry is an award winning entrepreneur and philanthropist, and a highly respected leader in the automotive industry.

We all know that SEM is an integral part of a successful marketing plan, but it can be challenging to keep up with changes in consumers’ online behavior and the search engines’ changes in compliance and algorithms.  Morgan Automotive Group consistently achieves outstanding results from SEM and Larry keeps his dealerships at the forefront of new trends and innovations. Read more »

Mobile marketing has become a must these days as more and more people use their cell phones for something other than making phone calls. According to a study done by RipRoad, over 234 million Americans have cell phones and around 42.7 million actively used smartphones between November 2009 and January 2010. Read more »

With all of the issues affecting the auto industry, it’s hard to believe that we have only completed five months of 2011.  There is no shortage of news stories that provide a “wow factor,” such as Ford outselling GM for the first time since 1998 in March, BMW leading in luxury sales over Lexus and Mercedes and record Q1 profits for Detroit coupled with Japanese losses.  And let’s not forget almost $4 per gallon gas.  For what seemed like a year where nothing could slow the sales momentum, along came one of the worst natural disasters in history.  Read more »

Say what you will about social media, that it’s pointless and has no value proposition.  At Moore & Scarry Advertising we understand why some dealers think that social media is nothing more than a time suck for their automotive dealership but there is a bigger story to tell – the relationship between social media and SEO. Read more »

A minor version release to the Haystack automotive search engine marketing platform has created major traffic increases for dealers using the system. On Tuesday May 24^th, the release of Haystack version 2.2 sparked an increase in search traffic as much as 67% across the board. Read more »

Most auto dealerships face the challenge of effectively marketing via online search engines.  Manually creating and managing search engine marketing (SEM) campaigns could be a full-time job for many dealers, yet most dealerships do not have the internal resources to accomplish this.  Marketing used vehicles on search engines is a huge opportunity for dealerships because automotive consumers nation-wide seek pre-owned cars on search engines every day.  Historically, the majority of dealers have missed these shoppers because there was no effective method to showcase used inventory via SEM. Read more »

Unless you walk to work or take public transportation, it’s hard to ignore the sharp pain you feel in your chest when you read the receipt after filling up the gas tank. The only other way you may have missed the recent 40 cents per gallon rise in gas prices of 40 cent per gallon is if you were out of the country, or live under a rock.

Leave it to the evening news to strike fear in the minds of consumers about this same subject. For car dealers representing fuel-efficient brands, this often works as a huge benefit, and also a form of free advertising. Read more »

Recently there has been a lot of mainstream media coverage about SEO and the “death sentence” penalties handed down from Google to both Overstock.com and JC Penney.  So what did they do to require such a harsh penalty? Read more »