You may have read one of our posts on online reputation management and how we recommend using Google reviews. Now, Google has made that a much smarter choice.

Previously, the biggest downside of Google’s review process was the fact that it didn’t let the business edit, comment or participate in the review process. Google has announced today that it will allow businesses who have a verified local business listing to respond to Google reviews about their business. Here’s Google’s statement directly from their LatLong blog:

“Starting today, if you’re a verified Google Places business owner, you can publicly respond to reviews written by Google Maps users on the Place Page for your business. Engaging with the people who have shared their thoughts about your business is a great way to get to know your customers and find out more. Both positive and negative feedback can be good for your business and help it grow (even though it’s sometimes hard to hear). By responding, you can build stronger relationships with existing and prospective customers. For example, a thoughtful response acknowledging a problem and offering a solution can often turn a customer who had an initially negative experience into a raving supporter. A simple thank you or a personal message can further reinforce a positive experience. Ultimately, business owner responses give you the opportunity to learn what you do well, what you can do better, and show your customers that you’re listening.”

If you haven’t already, go back and read our article on the real benefits of online reputation management. This innovation by Google will make our reputation management strategy that much easier to implement.