It may sound like an infomercial, but it’s true – you can increase your paid search (SEM) traffic 30% by doing one simple thing – add Yahoo and adCenter to your campaigns. These two ad networks are overlooked by even the savviest search marketers.

For our clients, Yahoo paid search accounts for 25% – 33% of  paid search traffic  and adCenter accounts for 5% – 10%. If you’re struggling to add additional traffic to your search campaigns, these two search networks are your answer.

Adding Yahoo couldn’t be easier. Export your Google campaign to an Excel spreadsheet and email it to Yahoo, they’ll have someone enter the campaign for you. Yahoo even has staff that will take your call and help manage your campaign – a significant improvement in customer service over Google, who makes it difficult for even “qualified” companies and individuals (Google’s certification for larger advertisers) to get someone on the phone.

Take that same spreadsheet and upload it to adCenter and it will create the campaign for you. Dial the 800 number and you’ll be on the phone with a live customer service agent who will help get you going.

Using the exact same campaigns will get you a 15-20% increase. After that, you’ll need to learn how Yahoo and adCenter work to maximize the return. For a experienced search marketer, this should take no more than 30 days.