Sign of The Apocolypse – or – That Hyundai Has Finally Gained Real Respect
by Duncan Scarry
A top tier Audi dealership showcases a Hyundai Genesis on it's vehicle riser.
If you read Sports Illustrated, there’s an editorial box called, “Sign of The Apocolype,” which showcases a funny or interesting fact. I was driving out of one of my clients – a really nice Audi dealership in Florida and noticed the car they were featuring on the riser was a Hyundai. This from a dealership with a $145,000 car in the showroom.
Sign of the Apocolypse – or – is Hyundai really gained that much credibility?
Street cred is price in this industry, and Hyundai definitely has it. Do not sleep on this brand. The Hyundai of today is not the Hyundai of yor. My trade-in line is filled with the likes of BMW, Mercedes, Jag, and Lexus – all premium luxury brands. Folks who are tired of high maintenance costs, and who are choosing value over prestige in today’s budget conscious society are turning more and more to Hyundai as their vehicle of choice. And Hyundai is has been quick to recognize this, sending the Sonata plant to capacity in an effort to meet public demand for the model. It is only the tip on the iceberg for Hyundai. With our flagship Equus coming in late winter, as well as a redesigned Elantra, along with the coming of the Sonata 2.0T, and Sonata Hybrid, and wave of success for Hyundai is far form over…..stay tuned!
C. Holley
Internet Sales Director
Hyundai of New Port Richey
#1 Hyundai dealer in the Southeastern U.S.