I’ve had a pretty long-standing disagreement with social media. There are far too many people on my side of the table (agency side) that use the confusion and hype of social media to sell ineffective products to car dealers. In my general session presentation at Digital Dealer 7, I had a whole section on ‘Do Social Networking Right, Or Don’t Do It At All.”

However, the integration of social media make it hard to stay out of the market too long. Here’s my thoughts:

Twitter

First, Google is including Twitter content in search results, right in the middle of organic and paid content. This means that dealers can use their Twitter content for added SEO value. Tweet something including the name of your dealership and a hot trend, and you have an opportunity to have it included in Google search results.

However, it really doesn’t make Twitter that much more effective than it was before. According to a study done by Pear Analytics, Twitter is pretty much a pile of useless chatter. Their study showed that 40% of all Twitter content was ‘useless babble.’

Case in point: I was doing a presentation for a client showing them exactly how Google was including Twitter content and it proved how hit or miss social media can be. Check out the search results. I think the tweet, “we made some alfredo pasta, it was pretty delicious. i want to google cat sweaters now,” can give you an idea of how bad social media can be.

Regardless, dealers can now create Twitter content that can reasonably land in the hands of consumers.

Next, is what is most convincing – Local Trends. This week, Twitter announced Local Trends, which show Twitter trends based on your location. Twitter always showed the topics that were getting the most traffic, but they were on a national level. It would be very hard for a dealer to break into all that chatter. Now, Twitter is rolling out trends on a local basis, which will give dealers a much better opportunity to getting attached to hot local trends. While Twitter only offers this in a select few cities, they’ll roll it out nationally.

Facebook

I felt much of the same about Facebook as I do Twitter. It’s a big, tough environment and took effort or money to play in the sandbox. Now, there are a lot of apps that have been developed, that make it that much easier. For example, we’re taking our clients’ email newsletters (that we’re creating in WordPress) and suck them right into Facebook accounts. We’re doing the same with YouTube channels and Twitter feeds and inventory. What does this mean? You can create an up-to-date, relevant Facebook account without creating more content.

Conclusion

Don’t get me wrong, I still think people need to be cautious about the power of social networking. I always say diving into social networking is like diving into the shallow end of the pool. However, with the advent of more locally based social networks and the ability to port content from one to the other in a much easier fashion, social media might finally become relevant in 2010.

We are seeking a Google Analytics expert to help install Google Analytics on client sites and analyze reports.

Ideal candidates must possess a current Google Analytics Individual Qualification and have experience implementing Google Analytics including advanced functions such as _pageTracker usage, event-tracking and cross-domain installations. Experience with the Google Analytics API a plus.

In addition, candidates should have an expert understanding of report analysis including use of custom reports and advanced segements.

You will be working with our new, state-of-the art Google Analytic Data Aggregator, an industry first.

Send resume via form below. We accept .doc, .pdf and .zip files.

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We are seeking a search engine marketing strategist with 3-5 years of experience managing regional CPC campaigns.

Candidates should currently possess (or be able to pass within the first 7 days) a Google Adwords Individual Qualification and have experience with Adwords, Yahoo and MSN. Google Analytics Individual Qualification is a plus. Experience with CPC spends well over $100k per month another plus.

You will be working on our new state of the bid management system, dealer inventory integration and phone-tracking software.

Moore & Scarry provides 4 days of annual training along with all fees for Google, Yahoo and MSN certification.

Interested applicants should apply via the form below. We accept .doc, .pdf and .zip files.

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So, eager young marketing & advertising rockstar, have you discovered the Catch-22 of being an eager young marketing & advertising rockstar? You need experience to get hired, but how can you get experience without being hired in the first place?

Well, convince us you can handle the challenge of serving the fastest growing agency on the Gulf Coast of Florida, and we’ll give you a career-making shot at a path to account leadership.

We need a smart, professional, hardworking Account Coordinator ready to bring their best game and step into growth opportunities in our agency. You’ll have to think on your feet, adapt to a growing client base, and learn fast. You’ll have to help us AMP UP efficiency, SELL concepts, BROKER relationships, MANAGE clients — and most of all, SEE the big picture. Knowledge of the automotive market is a big plus.

The account coordinator assists the account management team and is responsible for helping manage the daily contact between the agency and one or more client accounts. You will have to interface with the entire team  — creative, media, client service, art, production, marketing and public relations -– all on the client’s behalf and in the agency’s interest. Our Account Coordinators have input in helping develop strategic marketing plans for their clients, including rationale to sell the client.  Account Coordinators help manage the process to ensure the team executes the plan.

We are an urgently busy, full-service advertising agency that focuses exclusively on the automotive industry. We produce our TV spots in-house, so you’ll get first-hand experience in broadcast production, along with interactive advertising, integrated campaigns, and Google marketing.

Innovation, bright minds, and a lot of hard work have made Moore & Scarry Advertising one of the fastest growing automotive advertising agencies in Florida and the single largest advertising agency between Miami and Tampa.

We’re growing fast, we’re pitching often, and we’re looking for smart people who want to transform their talents and advance their careers.

Interested? So are we. Send your stuff and let’s talk.

Send your resume using the form below. We accept .doc, .pdf and .zip.

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Moore and Scarry Advertising is looking for an experienced graphic designer.

The ideal candidate will be proficient in Quark, Photoshop and Illustrator.

Experience with automotive advertising in a fast-paced environment a plus.

Web design programs such as Dreamweaver and Flash also a bonus. Please no freelance and be willing to relocate to the Ft. Myers, Florida area.

Please send resume in form below. We accept .doc, .pdf and .zip files.

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Rapidly-growing national advertising agency seeks a web designer to develop digital assets.  Significant, professional web experience is a MUST for consideration, with at least 5-10 years of agency/studio experience.  For consideration, please send a resume, a cover letter describing your qualifications and salary history and a non-returnable copy of your portfolio. The agency offers great pay, great benefits including health and 401K and our biggest asset, our staff, energy and environment.  The company is financially stable, has seven consecutive years of growth and has incredible growth opportunities directly ahead.  Be part of something special.

Please submit your resume along with an online portfolio below. Form accepts .doc, .pdf and .zip.

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Rapidly-growing national advertising agency seeks an art director with retail advertising experience to conceptualize and direct our client’s advertising and manage the agency’s art and design departments. This is an ideal avenue for a mangement-minded art director who wants to become a creative lead!

Retail advertising experience is a MUST for consideration, with at least 5 years of agency experience. For consideration, please send a resume, a cover letter describing your qualifications and salary history, and a non-returnable copy of your portfolio or a link to your portfolio website.

We are an urgently busy, full-service advertising agency that focuses exclusively on the automotive industry. We produce our TV spots in-house, so you’ll get to help produce TV and radio, along with interactive advertising, integrated campaigns, and Google marketing.

Innovation, bright minds, and a lot of hard work have made Moore & Scarry Advertising one of the fastest growing automotive advertising agencies in the country — with seven consecutive years of growth — and the single largest advertising agency between Miami and Tampa.

We offer a full suite of benefits including health and 401k, because we know our biggest asset is our staff. This is your chance to say so long to the shrinking opportunities at stodgy, brick-and-mortar agencies — and to become part of something special.

We’re growing fast, we’re pitching often, and we’re looking for smart, hungry creatives who want to transform their talents and advance their careers.

Please attached your resume along with an online link to your portfolio below. We accept .doc, .pdf and .zip.

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So, eager young copywriter, have you discovered the Catch-22 of being an eager young copywriter? You need TV experience to get hired, but how can you get TV experience without being hired in the first place?

And – seriously — the alternatives make the mind reel. Editing direct mail? Long copy for big pharma? Eating ramen noodles while you work on your one-act play, “I Throw Myself Upon the Thorns of Life: I Bleed”? Yeesh.

Truth is, you love being a writer. You’ll suffer if you have to. But what if you don’t have to?

If you want broadcast TV creative experience, if you want to write scripts instead of mind-numbing S.E.O. copy, if you want to perfect your punchy prose – you need to join us at Moore & Scarry Advertising.

We are an urgently busy, full-service advertising agency that focuses exclusively on the automotive industry. We produce our TV spots in-house, so you’ll get first-hand experience in broadcast production, along with interactive advertising, integrated campaigns, and Google marketing.

Innovation, bright minds, and a lot of hard work have made Moore & Scarry Advertising one of the fastest growing automotive advertising agencies in Florida and the single largest advertising agency between Miami and Tampa.

We’re growing fast, we’re pitching often, and we’re looking for smart, hungry writers who want to transform their talents and advance their careers.
Interested? So are we. Send your stuff and let’s talk.

Please attach your resume in the file field below. We accept .doc, .pdf and .zip.

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Are you ready to take the next step in your career?  Then stepping into the role of Account Executive at Moore & Scarry Advertising may be the right move for you.  We need a smart, hardworking, experienced Account Executive ready to bring their best game and discover leadership opportunities at our fast-growing automotive ad agency.

We need an outstanding account executive who has proven they can think on their feet, adapt to a growing client base, and learn fast.  You’ll have to MAXIMIZE profitability, SELL creative, BROKER relationships, GENERATE strategies, MANAGE clients — and most of all, SEE the big picture.  Knowledge of the automotive market is a big plus.

The account executive is responsible for the daily contact between the agency and one or more client accounts.  You will have to interface with the entire team — creative, media, client service, art, production, marketing and public relations — all on the client’s behalf and in the agency’s interest.  Our AE’s have major input in helping develop strategic marketing plans for their clients, including rationale to sell the client.  After the plan has been developed and presented to the client, the AE has the responsibility of managing the process to ensure the team executes the plan.

We are an urgently busy, full-service advertising agency that focuses exclusively on the automotive industry.  We produce our TV spots in-house, so you’ll get first-hand experience in broadcast productions, along with interactive advertising, integrated campaigns, and Google marketing.

Innovation, bright minds, and a lot of hard work have made Moore & Scarry Advertising one of the fastest growing automotive advertising agencies in Florida and the single largest advertising agency between Miami and Tampa.

We’re growing fast, we’re pitching often, and we’re looking for smart people who want to transform their talents and advance their careers.
Interested?  So are we.  Send your stuff and let’s talk.

Please send us your resume and cover letter (in message field) below. Attachments can be .doc, .pdf or .zip.

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Moore & Scarry Advertising is looking for an experienced motion graphic artist. The position requires broad knowledge of video production. Primary responsibilities include video editing, graphic animation, field shooting, VO and music editing. MUST be proficient in Final Cut Pro, After Effects or Motion, Photoshop, ProTools or Soundtrack Pro. Must have professional experience producing spots for television and radio.

An ability to shoot with Sony EX-1, Letus 35mm lens adapter, Porta-Jib Explorer dolly/jib system, Rolls 4-channel field mixer A PLUS, but not required. No freelance and be willing to relocate to the Ft. Myers, Florida area.

Include a cover letter stating your salary history and current requirements along with attaching your resume. Please provide a demo reel for online review.

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