Google Analytics URL Builder

Blog, Google Analytics on January 5th, 2010 No Comments
Here’s an easy to use tool to help you track campaigns with Google Analytics.  Just follow the steps below and you can track how successful your advertising campaigns are in Google Analytics.  Fill in the form information and click the Generate URL button below.

If your Google Analytics account has been linked to an active AdWords account, there’s no need to tag your AdWords links – IF auto-tagging was set up in Adwords – it will do it for you automatically.

Step 1:

Enter the URL of your website.

Website URL: *
(e.g. http://www.mooreandscarry.com/landingpage.html)

Step 2:

Fill in the fields below. Campaign Source, Campaign Medium and Campaign Name should always be used.

Campaign Source*: (referrer: google, yahoo, cars.com)
Campaign Medium*: (medium: cpc, banner, email)
Campaign Term: (identify the paid keywords)
Campaign Content: (differentiate ads ex. 300×250)
Campaign Name*: (product, promo code, or slogan)

Step 3

Helpful Information

Campaign Source
(utm_source)		 Required. Use utm_source to identify a search engine, newsletter name, or other source
Example: utm_source=google
Campaign Medium
(utm_medium)		 Required. Use utm_medium to identify a medium such as email or cost-per-click.
Example: utm_medium=cpc
Campaign Term
(utm_term)		 Used for paid search. Use utm_term to note the keywords for this ad.
Example:
utm_term=running+shoes
Campaign Content
(utm_content)		 Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=logolink or utm_content=textlink
Campaign Name
(utm_campaign)		 Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale
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