As agency of record, it is Moore and Scarry’s mission to create a collective brand identity that will effectively drive sales for all 19 of Crown’s dealerships. “Crown might be a common name among automotive groups in the East coast,” comments Duncan Scarry, owner of Moore and Scarry, “but this group is unique.”

With dealerships from Acura, Audi, Mercedes-Benz, BMW, Volvo and other high-end manufacturers, Crown is a leading automotive force across the St. Petersburg, Tallahassee and Columbus, Ohio market.

“What’s interesting about Crown is that despite their immense size they still function as a community-centered company,” Scarry continues, “They participate in local charities and fundraisers on practically a daily basis. From the customer standpoint, people receive both the perks of a large corporation and a neighborhood store. We think it’s time to bring that unique quality to the forefront.”

Moore and Scarry will be responsible for all creative development and production of Crown’s advertising with print, television, radio, internet and other media already on the way. Jon Corral – Moore and Scarry’s senior copywriter – discusses the key concept of Crown’s new campaign, The Better Way to Buy.

“Customers have certain expectations when they enter a dealership. We want people to know that Crown gives you advantages in getting the things you want… better selection… better prices… overall, it’s The Better Way to Buy.”

For more information on Crown, visit online at CrownCars.com.