Duncan Scarry delivered the general session presentation at the 7th Digital Dealer Conference & Exposition in Nashville. Over 600 people attended his session. The topic was “The Top Dealer Internet Initiatives for 2010,” and covered what initiatives were important in 2010, how to implement them and how to measure their success. This presentation was a follow-up to his Spring 2009 Digital Dealer Presentation titled, “Increase Your Traffic 30% In Just 30 Days.” Click here to view that presentation.

Click here to download the power point presentation (or right click and select ‘Save Target As’ to download)

Duncan Scarry with Moore & Scarry Advertising after his Digital Dealer Conference presentation.

Duncan Scarry’s presentation as reviewed on DealerRefresh.com:

“Duncan Scarry talked about the “The Top 10 Initiatives to Implement in 2010”, and his presentation verified one of my greatest areas of emphasis in this coming year.  Duncan showed a TV commercial that was made for one of their car dealer clients.  While measuring the results of this TV commercial campaign, they could see that their phone calls increased significantly following the airing of the commercials (I believe around 140%).  But…  the call tracking numbers indicated that the calls were coming in from the dealer’s website….”    Click here to read the article.

Relevent Tweets during Duncan Scarry’s Digital Dealer 7 presentation

• ggarvin: Your manufacturer has a deeper relationship with your customers than you do! #dd7 #scarry
  2 days ago from TweetDeck · Reply · View Tweet
• LibertyHyundai: RT @ggarvin: 70% of people using the Internet as a part of a purchase will never submit a lead #dd7 #scarry
  2 days ago from TweetDeck · Reply · View Tweet
• LiveChatAgent: RT @DealerADvantage: 54% of ad-driven walk-in traffic cites the Internet as the primary source. #DD7 #scarry [that number should be higher]
  2 days ago from web · Reply · View Tweet
• LiveChatAgent: RT @ggarvin: 70% of people using the Internet as a part of a purchase will never submit a lead #dd7 #scarry [mor people wnt their info pvt]
  2 days ago from web · Reply · View Tweet
• ggarvin: 70% of people using the Internet as a part of a purchase will never submit a lead #dd7 #scarry
  2 days ago from TweetDeck · Reply · View Tweet
• DealerADvantage: 54% of ad-driven walk-in traffic cites the Internet as the primary source. #DD7 #scarry
  2 days ago from UberTwitter · Reply · View Tweet
• LiveChatAgent: RT @DealerADvantage: The Internet grows in dog years. “If you’re a year behind, you’re way behind.” #DD7 #scarry [Auto indstry is alwys lst]
  2 days ago from web · Reply · View Tweet
• LiveChatAgent: RT @DealerADvantage: 90% of Google Analytics installs are flawed. #DD7 #scarry [I think it's more like 100% lol]
  2 days ago from web · Reply · View Tweet
• DealerADvantage: 90% of Google Analytics installs are flawed. #DD7 #scarry
  2 days ago from UberTwitter · Reply · View Tweet
• ggarvin: RT @DealerADvantage: The Internet grows in dog years. “If you’re a year behind, you’re way behind.” #DD7 #scarry
  2 days ago from TweetDeck · Reply · View Tweet
• DealerADvantage: The Internet grows in dog years. “If you’re a year behind, you’re way behind.” #DD7 #scarry
  2 days ago from UberTwitter · Reply · View Tweet
• autosavvy: Work harder than your competition to get ahead Duncan Scarry #DD7
  2 days ago from UberTwitter · Reply · View Tweet

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