Jason Wiley – msaWest

Jason Wiley, vice president of msaWest, will be speaking at the Innovative Dealer Summit this September 8th in Denver, Colorado.

The presentation Jason will be making will be titled, “The Significance of Search Engines in the Auto Industry. How search engines have radically changed the car buying process and where the future of automotive search is heading.”

Moore & Scarry Advertising is one of the nation’s leaders in automotive search based both on volume and expertise. Currently, Moore & Scarry employs more Google Certified Partner qualified staff members than any automotive search company in the marketplace – even when compared to companies five or six times our size.

“I’m looking forward to presenting at the Innovative Dealer Summit. Moore & Scarry is new to the west coast and to have an opportunity to introduce ourselves and our skillset to dealerships in the region is exciting. I’m looking forward to seeing everyone there,” said Jason.

The Innovative Dealer Summit is billed as a place for dealers to learn the latest in innovative technologies and emerging Internet strategies regarding search engine optimization, dealer reputation management, social media marketing, lead generation, follow-up, and more.

“Certainly, Jason’s knowledge and our agency’s capabilities should fit in pretty well at this conference. Products like our Haystack inventory search marketing application are at the leading edge of the industry. I’m sure Jason will be able to pass on a lot of great insight,” said Duncan Scarry, president of Moore & Scarry Advertising.

With some research indicating nearly 90% of consumers utilize a search engine as a key part of the buying process, fundamentally understanding how shoppers use search engines is mission critical to a dealership’s success.  Jason will show how search engines are radically changing the car buying process and how you can maximize your search results.

• Get a sneak peak under the hood of the world’s leading search engines
• See tools that will help you measure your search performance
• Learn how search engines are changing the way people shop for cars
• Get breaking industry news about the merging of Microsoft and Yahoo search
• Learn how to most effectively combine advertising and technology to maximize results