Football and advertising tend to share a few things. Both require teamwork, effort, creativity, and a few standout players don’t hurt either. Such is the case with Coggin Autogroup’s return of Tony Boselli for their preseason Jacksonville Jaguars campaign.

For those that are not familiar, Tony Boselli was the Jaguar’s first pick of the 1995draft. On March 20th 2006, Boselli was the first player to be inducted into the Jaguars Ring of Honor, which is now named the “Pride of the Jaguars.” Previously, Boselli had served as the spokesman for Coggin Autogroup, and became a large (as in 6’ 7” large) factor in a surge of business for them. This season marks his return to Coggin, and Moore and Scarry tackled the opportunity to work with him.

“Tony was a great individual to meet, and he was a great performer in the shoot,” said Duncan Scarry, CEO. The light-hearted “Boselli is Back” television campaign revolved around the concept that you could take Boselli out of football, but you couldn’t take the football out of Boselli. Each ad featured the seemingly out-of-place tackle caught in daily car dealer activities. The ads will debut during Jacksonville’s preseason football games, but you have the opportunity to see them now here.

In addition, the “Jacksonville’s Crazy about Coggin” campaign enlisted the help of some other of the Jacksonville Jaguars most recognizable faces and voices. Among them were Brian Sexton (official announcer of the Jaguars), Chris Hanson (punter), Matt Jones (wide receiver), Earnest Wilford (wide receiver), and the beloved mascot Jaxson Deville.

They all helped promote Coggin’s Pass, Punt, and Kick Challenge. An event that allows one lucky (and registered) Jaguar fan to step onto the field during halftime for a single chance to first pass, then punt, and finally kick a football to the opposite side of the field for a chance to win a new car, courtesy of Coggin.

“It was a lot of fun to fuse aspects of football with the auto industry,” said Jon Corral, copywriter for Moore and Scarry, “There were a lot of common threads to touch on, and everyone at the agency was really excited about it.”

The campaign will run throughout the football season in every medium available including the stadium concourse, game programs, T-shirts, TV, and radio. The experience was win-win for both Coggin Automotive Group, and Moore and Scarry; two teams that always go the extra yard.