The North Point Automotive Group in Little Rock, Arkansas has named Moore & Scarry Advertising its agency of record. Effective June 1st, Moore & Scarry will handle creative and media responsibilities for the group of automobile dealerships.

“We’re actually going to get started a little early. We’re working on a group-wide off-site sales event in May. We’re just excited to get started and excited to be working with North Point,” said Duncan Scarry.

North Point operates eleven different franchises in the Little Rock area – Ford, Lincoln, Mercury, Toyota, Scion, Nissan, Hyundai, BMW, Volvo, Mazda and Volkswagen. The dealership group is owned by the Asbury Automotive Group, a publicly traded Fortune 500 company.

“We’ve done a good bit of work for Asbury stores. We currently work in one capacity or another for five of their nine different platforms,” added Scarry.

The naming of Moore & Scarry by North Point, in addition to another account win, prompted an article in AdWeek. To read the article, click here or on the article to the right.