With nearly 80% of all vehicle shoppers using the Internet to research vehicle purchases, and the vast majority of them using Google to do so, mastering Google’s search tools is key to succeeding in today’s marketplace.

Moore & Scarry Advertising is the first of the major automotive search engine marketers to achieve Google’s new Certified Partner status, ahead of respected industry leaders such as Dealer.com, ReachLocal, Cobalt, ADP, AutoOne Media, SearchOptics and more.

Recently, Google dismantled its long-standing certification program – the Google Advertising Professional program – in favor of a new program, the Adwords Certified Partner program. Google scrapped the old certification because it favored search marketing companies based on the quantity of their advertising more than the quality. Google’s latest certification process is more rigorous, requiring multiple tests and specific areas of specialization, rather than merely a single test required under the old standards.  Simply put, the new certification is based more on quality of advertising, rather than just sheer quantity of ads or spending levels.

Even more impressive, while Google requires that only a single staff member pass the testing requirements, Moore & Scarry has a team of employees that are now certified under the new standards and others focusing on specific areas of specialization.

“We know that the search engines are the first battleground in the marketplace.  We are dedicated to keeping our clients at the top of them. I’m proud of our staff who made us the industry’s first AdWords Certified Partner.  We monitor Google’s changes and updates carefully, on a daily basis.  We know when changes are coming and we make sure our staff stays up to speed on Google’s latest search marketing techniques.  We then work with our clients to ensure optimum placement, content and spending, based on each dealership’s specific needs. By staying on the cutting edge and developing some pretty advanced applications like our Haystack inventory application, we’ve been able to help our dealers absolutely dominate the search engines.  Some of our dealers have increased search traffic by 100% to 2,500%,” said Duncan Scarry, agency president.

The Certified Partner program requires significantly more knowledge of Google’s tools and processes.  The new program is designed to designate individuals and companies that can create the most effective search campaigns

“Considering the fact, that the certification is designed to allow the best to shine, it’s no wonder we qualified so quickly. But then again, we are still one of the largest search marketers in the automotive industry. Whether someone is looking for the best or the biggest, Moore & Scarry is a great company to consider for digital marketing,” finished Duncan Scarry.