“We do some of our best work for the Nalley group,” stated Duncan Scarry. “Their advertising is really outside-the-box for an automobile retailer.”

The new branding campaign launched for the Atlanta-based group started in May and included spots in top-rated shows such as Desperate Housewives, House, and 24. The spots differentiate the automotive group as something it truly is – a unique and sophisticated company.

“When we showed Nalley’s marketing director the concepts for the spots, she (Kimberly Gentile, Nalley’s Director of Marketing & Advertising) was excited because it’s been the direction she was hoping to take the group in for quite some time,” said Scarry. “I think that the skill we used the most when we produced these spots was listening. Kimberly had been talking about this type of campaign for quite some time.”

This wasn’t the first time Nalley’s creative has gone against the grain of the typical dealer spot and achieved success. Recently, a Moore & Scarry spot for Nalley Volvo was nominated as a finalist for two Telly Awards.

To view the new brand identity campaign, click here or on the screen shot to the right.