Moore & Scarry Advertising Presenting at an Automotive News Webinar with Google and Yahoo: “How Search Engines Have Radically Changed The Way Consumers Shop For Cars.”

On August 24th, Duncan Scarry, president of Moore & Scarry Advertising will be presenting at an Automotive News webinar alongside Melissa Grusche of Google and Justin Thomas and Dan Nelson of Yahoo. The webinar will be at 2:00pm, but available after the live presentation for future viewing.

The webinar is titled, “The Significance of Search Engines in the Auto Indusry: How Search Engines have Radically Changed the Way Consumers Shop For Cars.” To sign up for the webinar, click here.

With some research indicating nearly 90% of consumers utilize a search engine as a key part of the buying process, fundamentally understanding how shoppers use search engines is mission critical to a dealership’s success. Industry leaders Google, Yahoo and Moore & Scarry Advertising show you how search engines are radically changing the car buying process and how you can maximize your search results.

• Get a sneak peak under the hood of the world’s leading search engines
• See tools that will help you measure your search performance
• Learn how search engines are changing the way people shop for cars
• Get breaking industry news about the Search Alliance between Yahoo and Microsoft
• Learn how to most effectively combine advertising and technology to maximize result

The presenters are some of the industry’s top search experts.

Melissa Grusche

Melissa Grusche Melissa Grusche is the automotive vertical lead at Google. She oversees a team of marketers responsible for developing advertising strategy and managing day-to-day operations for automotive clients. Melissa brings over 15 years of automotive marketing experience from both traditional and digital functions.  Prior to joining Google, Melissa held executive positions at Doner Advertising, BBDO and FCB.  Melissa has a BA in English from the University of Michigan and has recently relocated to Ann Arbor, Michigan with her husband and two children.

Duncan Scarry

Duncan Scarry Duncan Scarry is a nationally recognized authority on automotive retail marketing.  With nearly 15 years of successful offline and online advertising experience, Duncan offers dealers and manufacturers insight into the most effective, progressive automotive marketing methods.  As owner and president of Moore & Scarry Advertising, he leads one of the fastest growing automotive advertising agencies in the country, serving the nation’s top dealerships and dealership groups.  A widely sought after presenter and advisor, he has spoken at Toyota Motor Sales eRoundtables, Automotive News Webinars and Digital Dealer Conferences.  Duncan’s passion is strategically combining the strengths of traditional and new media to increase automotive retail sales.

Dan Nelson

Dan Nelson Dan Nelson, Account Executive, Yahoo! Advertising has been with  Yahoo for 3 years with the mid market  team.  He handles Sponsered Search, Display, Video and Mobile advertising for his clients and their agencies.   He has consistently been one of the top performers for the mid market team.   He came to Yahoo with  an extensive background in finance ,banking and mortgages, so understands the different aspects of running a successful business.

When Dan’s not at work he spends time training for triathlons and in the back country on his horses.

Justin Thomas

Justin Thomas Justin Thomas is an Account Manager at Yahoo, where he enjoys advising clients on their Paid Search strategy.  He has been at Yahoo for many years, starting with the Yahoo! Canada and Content Development teams.  When he’s not thinking about Paid Search he likes to run, read, and travel.

Interesting in attending? Click here to sign up to attend the webinar.