The Harold Zeigler Automotive Group has named Moore & Scarry Advertising their agency of record effective August 1st, 2009. The Zeigler Automotive Group represents twelve franchises and has eight different locations in Kalamazoo, Michigan; Elkhart, Indiana and Chicago, Illinois.

“Last year we were one of the few dealer groups who increased their sales, but I felt like there was another level that we could get to.  I think that Moore & Scarry gives us the best opportunity to accomplish our goals,” said Aaron Zeigler, President of Zeigler.

Moore & Scarry Advertising will be responsible for media planning, placement and creative development.

“Similar to our efforts with many of our dealers, Internet and digital advertising will be a big part of our plan. Right now the Internet is such an important part of the dealer marketing plan. Zeigler already is pretty far ahead with their digital marketing. I think their Internet experience and understanding and our Internet capabilities are going to be a pretty deadly combination,” said Duncan Scarry, President of Moore & Scarry.

“I especially like the fact that Moore & Scarry Advertising will handle both our traditional advertising needs and our digital marketing making it a seamless process for our organization,” added Aaron.

For more information, contact Clark Wichman at (239) 398-1912.