You spend hundreds of thousands of dollars, if not millions, each year marketing and advertising your dealership. You run newspaper, television, cable, radio and drop thousands of pieces of direct mail. What’s effective? Where’s your maximum return on investment? What creative is working? Who knows?

At Moore & Scarry Advertising, we know exactly which elements of our clients’ advertising campaigns are most effective. Our proprietary performance-tracking software, Dealer Dashboard, let’s you know which advertising is working – right down to the penny.

Dealer Dashboard matches your real-time traffic and sales data with your advertising plans, so you can we can see which mediums, campaigns and schedules are the most effective. On top of that, Dealer Dashboard forecasts your progress over the course of the month so you’ll know where your dealership is headed, long before you get there.

Dealer Dashboard offers the following:

CRM Integration:

Dealer Dashboard integrates with many CRM systems to automatically import traffic, sales and financial data.

TruTrack Forecasting:

Dealer Dashboard takes historical traffic and sales data and forecasts how current traffic patterns will evolve – weeks or months before they ever do. Understand where you’re likely to up at the end of the month by looking at your figures after just the first week.

30,000 Foot Views:

Own more than one dealership? Own 25? Dealer Dashboard allows you to look at all your data in a single window across all your stores and departments. Then, drill down through regions, stores, brands, products and departments to get invaluable information about how your business is performing.

Want to learn more? Watch the video Dealer Dashboard demonstration below or contact us for a live product demonstration.