Duncan Scarry was a feature speaker on Wednesday with his enlightening presentation “Digital Marketing Hacks: Ten Digital Marketing Secrets That Will Save You $100,000 Next Year.” Session attendees learned about the best kept digital marketing secrets the industry doesn’t want you to know about and how to save on unnecessary expenses and shift focus to the highest ROI efforts. In case you missed it we recorded the session which you can watch on-demand now, as well as download the presentation for more valuable information.

People who dropped by our booth learned about another highly regarded secret of some of the nation’s largest dealers – the Haystack automotive search marketing platform. As the digital revolution continues shoppers are doing more research and shopping online. Dealers know that if your inventory is not properly presented and marketed on the internet, you will miss out on many opportunities to sell vehicles.

Enter Moore & Scarry Advertising’s Haystack - the most powerful online marketing solution the industry has to offer. The system creates custom pay-only-for-performance ad campaigns specific to your dealership profit centers. With powerful new features such as dynamic inventory-based ad creation engine, value based bid management and age based bid management tools, Haystack can create more internet leads, reduce advertising costs and offer increased accountability for you. Contact us for an in-depth presentation and a no cost analysis of your marketing.

Another great highlight of the 10^th Digital Dealer event was our Tech A Day Giveaway we held daily at our booth. We announced giveaway dates/times on Facebook and Twitter and handed out great items like a Sony Google TV and new MacBook Air. Congratulations to our winners Kevin Galer of Ziegler of Plainwell and Kristin Garini of Carter of Manchester.

We concluded the conference with an exclusive party we co-sponsored with our partner, DealerOn, at the Ice Bar Orlando Wednesday night. Literally the coolest bar in town, it was a hot event with a great turnout and a lot of fun.

We will keep you posted on our plans at the 11^th Digital Dealer event in Las Vagas in October and look forward to seeing you all there. As always, make sure you follow us on Twitter and Facebook for up-to-minute company news and updates.

Moore & Scarry Advertising Announces FREE Webinar Series Schedule

Previously offered exclusively to Moore & Scarry clients, Moore & Scarry is now opening it’s very successful Internet Training Webinar Series to our friends and peers. Each hour-long webinar covers a complete topic – taking novices through the basics and then covering topics advanced enough to satisfy the Internet super-user.

The webinars are hosted by Duncan Scarry, one of the top-rated speakers at the last two Digital Dealer Conferences (view Scarry’s other presentations here). Special guest speakers are slated for most webinars.

These webinars are COMPLETELY FREE, but space is limited. All Moore & Scarry clients are offered preference, and remaining seats are offered first-come, first-served. Audio and visual access done via GotoMeeting, so you can attend the webinar from your home or office.

The 1Q and 2Q webinar schedule is as follows:

• January – Google Analytics 101 – January 14th, 12:00pm
• February – Search Engine Marketing 101 – February 11th, 12:00pm
• March – Search Engine Optimization 101 – March 12th, 12:00pm
• April – Email / Newsletter Marketing – April 16th, 12:00pm
• May – SPECIAL – Digital Dealer 8 Presentation – May 14th, 12:00pm
• June – Online Display (Banner Advertising) – June 11th, 12:00pm

To secure your seat for any of the webinars listed above, filled out the form below and reserve a seat. Remember, the webinars are COMPLETELY FREE, but first-come, first-served. Reserve your seat today!

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