We’ve seen buzz around the Internet about Google Adword’s beta test of the lead form extension. Essentially, what it will do is add a plus box next to the top ranked search ad, that when clicked opens a lead form that a customer can fill out instead of actually clicking on the ad itself. Below [...]

With nearly 80% of all vehicle shoppers using the Internet to research vehicle purchases, and the vast majority of them using Google to do so, mastering Google’s search tools is key to succeeding in today’s marketplace.
Moore & Scarry Advertising is the first of the major automotive search engine marketers to achieve Google’s new Certified Partner [...]

Our search engine marketing webinar was a great success. Attendance was great and we had a lot of great interaction with the attendees. A recording of the webinar is below.

Google has selected Moore & Scarry Advertising to beta test a new feature in Adwords, their search engine marketing platform which dominates with a 70% search engine market share. The new feature is an advancement to the ‘broad’ keyword match. Currently, keywords set to match ‘broad’ terms leave the advertiser little control over the searches [...]

Members of Moore & Scarry Advertising’s digital advertising team attended an intensive two day advanced Google Analytics training program conducted by one of the nation’s leaders in Google training, ROI Revolution.
Analytics is web-speak for the tracking of web site visitor traffic patterns and lead conversions. The training program provided in depth training that will allow [...]