“These dealerships are owned by Don Rosen, who’s literally a Philadelphia automotive legend. I’m from the Philadelphia area and can’t be any happier to be working with this caliber of dealer,” said Duncan Scarry, president of Moore & Scarry Advertising.

The two dealerships, dominate in the Philadelphia marketplace, and selected Moore & Scarry Advertising because the two companies share a mutual marketing philosophy.

“Their approach of strategic planning mixed with personal attention is a great fit,” said Brett Pomerantz, Audi and Infinit of Willow Grove’s business development director.

“With Moore & Scarry we feel that we can deliver a message through both digital and traditional advertising mediums which align with our honest and straightforward approach to doing business,” added Pomerantz.

Founded in 1990 by Jim Gettel, the Gettel Automotive Group owns and operates 14 franchises in Sarasota, Bradenton, Ocala and Gainesville and represents the Acura, BMW, Hyundai, Kia, Nissan, Porsche, Toyota and Volkswagen brands.

“We’re pretty excited to be working with Gettel. They’re really one of the most prominent dealer groups in the state. With their mixture of brands, strength of their team and a common vision we share, we’re confident there’s a bright future ahead of us both,” said Duncan Scarry, President of Moore & Scarry Advertising.

Gettel has two major footprints in the the Florida marketplace, with Gettel Acura, Gettel Hyundai, Gettel Nissan and Gettel Toyota in the Sarasota-Bradenton area.

In Gainesville, Gettel has Gatorland Toyota, Gatorland Acura and Gatorland Kia. In addition, Gettel has recently added BMW, Volkswagen and Porsche in Gainesville and Ocala with the acquisition of AllPro Imports. Those dealerships are now named, BMW of Gainesville, Volkswagen of Gainesville, BMW of Ocala, Volkswagen of Ocala and Porsche of Ocala.

For complete information about the Gettel Automotive Group, visit their site at www.Gettel.com.

“Last year we were one of the few dealer groups who increased their sales, but I felt like there was another level that we could get to.  I think that Moore & Scarry gives us the best opportunity to accomplish our goals,” said Aaron Zeigler, President of Zeigler.

Moore & Scarry Advertising will be responsible for media planning, placement and creative development.

“Similar to our efforts with many of our dealers, Internet and digital advertising will be a big part of our plan. Right now the Internet is such an important part of the dealer marketing plan. Zeigler already is pretty far ahead with their digital marketing. I think their Internet experience and understanding and our Internet capabilities are going to be a pretty deadly combination,” said Duncan Scarry, President of Moore & Scarry.

“I especially like the fact that Moore & Scarry Advertising will handle both our traditional advertising needs and our digital marketing making it a seamless process for our organization,” added Aaron.

For more information, contact Clark Wichman at (239) 398-1912.

Analytics is web-speak for the tracking of web site visitor traffic patterns and lead conversions. The training program provided in depth training that will allow Moore & Scarry Advertising to get a better grasp on the true return on investment from their client’s digital advertising efforts.

“As we keep pushing more and more money towards Internet and digital advertising, we need to get a better understanding as to which advertising is actually converting into sales and which advertising is just useless clicks,” said Duncan Scarry.

Three Moore & Scarry Advertising team members underwent the advanced training in Miami this June.

“What the training allows us to do is track a lot more than just traffic. The training has allowed us to offer our clients the ability to track different segments of traffic, see which cars, right down to the stock number, are viewed the most, and much, much more,” added Derek Bess, Moore & Scarry Advertising’s senior content developer.

Moore & Scarry Advertising is now completing the process to become a Google Authorized Analytics Consultant, a process which requires training, testing and certification by Google.

“Really, all we’re doing is allowing our clients to track their web traffic with the same detail that they track their floor traffic. We’re just keeping our clients one step ahead of the competition,” finished Scarry.