Lexus of Orlando in Winter Park, Florida. Lexus of Orlando is an Elite of Lexus dealership and in the top 10% of Lexus dealers nationwide.

Moore & Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies, is excited to announce that they have been selected as the agency of record for Lexus of Orlando. The auto dealership is one of the nation’s most successful Lexus dealerships and a top 10% volume Lexus dealer in the United States. Further, the dealership is the proud recipient of Lexus Motor Division’s prestigious “Elite of Lexus” award for excellence in sales, service and overall owner support.

Lexus of Orlando selected Moore & Scarry in large part due to the agency’s digital focus and leadership. In the partnership, Moore & Scarry will provide the dealership’s Internet, social media and television creative, in addition to managing the dealership’s website. The agency will lead the drive to integrate all components of the dealership’s marketing and communication efforts to increase their leadership in the Orlando market and beyond.

Duncan Scarry, President, Moore & Scarry Advertising

“We are excited about our partnership with Lexus of Orlando. They are one of the leading Lexus dealerships and by working together we hope to create even greater success – especially by fully leveraging and coordinating both online and offline marketing. Lexus of Orlando is a great partner as we continue to expand and lead the automotive advertising market,” commented agency owner Duncan Scarry.

“Lexus of Orlando’s leadership team has enormous energy and enthusiasm. They are a top dealership in a highly competitive market. In our partnership with them, we will continue to push the boundaries of what’s possible with strategically integrated traditional and new media. We are excited about increasing the dealership’s branding, lead generation and sales,” added Tom Kerr, Moore & Scarry director of account operations.

“These dealerships are owned by Don Rosen, who’s literally a Philadelphia automotive legend. I’m from the Philadelphia area and can’t be any happier to be working with this caliber of dealer,” said Duncan Scarry, president of Moore & Scarry Advertising.

The two dealerships, dominate in the Philadelphia marketplace, and selected Moore & Scarry Advertising because the two companies share a mutual marketing philosophy.

“Their approach of strategic planning mixed with personal attention is a great fit,” said Brett Pomerantz, Audi and Infinit of Willow Grove’s business development director.

“With Moore & Scarry we feel that we can deliver a message through both digital and traditional advertising mediums which align with our honest and straightforward approach to doing business,” added Pomerantz.

Bozard Ford Lincoln Mercury in St. Augustine

“We’re really excited to start working with Bozard. Their facility is just about the best facility we’ve ever seen, from design, simplicity and customer traffic flow,” said Duncan Scarry, agency president.

“We’ve been representing dealers in North Florida for as long as we’ve been in business and Bozard is a landmark in St. Augustine. We’re pretty honored they selected Moore & Scarry Advertising and are looking forward to growing their business to the next level partnering with the Bozard team.” finished Scarry.

“Last year we were one of the few dealer groups who increased their sales, but I felt like there was another level that we could get to.  I think that Moore & Scarry gives us the best opportunity to accomplish our goals,” said Aaron Zeigler, President of Zeigler.

Moore & Scarry Advertising will be responsible for media planning, placement and creative development.

“Similar to our efforts with many of our dealers, Internet and digital advertising will be a big part of our plan. Right now the Internet is such an important part of the dealer marketing plan. Zeigler already is pretty far ahead with their digital marketing. I think their Internet experience and understanding and our Internet capabilities are going to be a pretty deadly combination,” said Duncan Scarry, President of Moore & Scarry.

“I especially like the fact that Moore & Scarry Advertising will handle both our traditional advertising needs and our digital marketing making it a seamless process for our organization,” added Aaron.

For more information, contact Clark Wichman at (239) 398-1912.