Google Adwords lead form extension in action.

However, we’ve also heard that they aren’t currently testing it for the auto industry and that the Google Adwords automotive team was battling to get the beta test.

Honestly, I can’t imagine an industry that does more paid search and could use the lead form extension more.

We’ll let you know as soon as you see it.

Moore & Scarry Advertising is the first of the major automotive search engine marketers to achieve Google’s new Certified Partner status, ahead of respected industry leaders such as Dealer.com, ReachLocal, Cobalt, ADP, AutoOne Media, SearchOptics and more.

Recently, Google dismantled its long-standing certification program – the Google Advertising Professional program – in favor of a new program, the Adwords Certified Partner program. Google scrapped the old certification because it favored search marketing companies based on the quantity of their advertising more than the quality. Google’s latest certification process is more rigorous, requiring multiple tests and specific areas of specialization, rather than merely a single test required under the old standards.  Simply put, the new certification is based more on quality of advertising, rather than just sheer quantity of ads or spending levels.

Even more impressive, while Google requires that only a single staff member pass the testing requirements, Moore & Scarry has a team of employees that are now certified under the new standards and others focusing on specific areas of specialization.

“We know that the search engines are the first battleground in the marketplace.  We are dedicated to keeping our clients at the top of them. I’m proud of our staff who made us the industry’s first AdWords Certified Partner.  We monitor Google’s changes and updates carefully, on a daily basis.  We know when changes are coming and we make sure our staff stays up to speed on Google’s latest search marketing techniques.  We then work with our clients to ensure optimum placement, content and spending, based on each dealership’s specific needs. By staying on the cutting edge and developing some pretty advanced applications like our Haystack inventory application, we’ve been able to help our dealers absolutely dominate the search engines.  Some of our dealers have increased search traffic by 100% to 2,500%,” said Duncan Scarry, agency president.

The Certified Partner program requires significantly more knowledge of Google’s tools and processes.  The new program is designed to designate individuals and companies that can create the most effective search campaigns

“Considering the fact, that the certification is designed to allow the best to shine, it’s no wonder we qualified so quickly. But then again, we are still one of the largest search marketers in the automotive industry. Whether someone is looking for the best or the biggest, Moore & Scarry is a great company to consider for digital marketing,” finished Duncan Scarry.

Analytics is web-speak for the tracking of web site visitor traffic patterns and lead conversions. The training program provided in depth training that will allow Moore & Scarry Advertising to get a better grasp on the true return on investment from their client’s digital advertising efforts.

“As we keep pushing more and more money towards Internet and digital advertising, we need to get a better understanding as to which advertising is actually converting into sales and which advertising is just useless clicks,” said Duncan Scarry.

Three Moore & Scarry Advertising team members underwent the advanced training in Miami this June.

“What the training allows us to do is track a lot more than just traffic. The training has allowed us to offer our clients the ability to track different segments of traffic, see which cars, right down to the stock number, are viewed the most, and much, much more,” added Derek Bess, Moore & Scarry Advertising’s senior content developer.

Moore & Scarry Advertising is now completing the process to become a Google Authorized Analytics Consultant, a process which requires training, testing and certification by Google.

“Really, all we’re doing is allowing our clients to track their web traffic with the same detail that they track their floor traffic. We’re just keeping our clients one step ahead of the competition,” finished Scarry.