Analytics is web-speak for the tracking of web site visitor traffic patterns and lead conversions. The training program provided in depth training that will allow Moore & Scarry Advertising to get a better grasp on the true return on investment from their client’s digital advertising efforts.

“As we keep pushing more and more money towards Internet and digital advertising, we need to get a better understanding as to which advertising is actually converting into sales and which advertising is just useless clicks,” said Duncan Scarry.

Three Moore & Scarry Advertising team members underwent the advanced training in Miami this June.

“What the training allows us to do is track a lot more than just traffic. The training has allowed us to offer our clients the ability to track different segments of traffic, see which cars, right down to the stock number, are viewed the most, and much, much more,” added Derek Bess, Moore & Scarry Advertising’s senior content developer.

Moore & Scarry Advertising is now completing the process to become a Google Authorized Analytics Consultant, a process which requires training, testing and certification by Google.

“Really, all we’re doing is allowing our clients to track their web traffic with the same detail that they track their floor traffic. We’re just keeping our clients one step ahead of the competition,” finished Scarry.