August 24th Automotive News Webinar
On August 24th, leaders from Google, Yahoo and Moore & Scarry Advertising presented an Automotive News webinar on how search engines have changed the auto industry and the way consumers shop for cars.
With some research indicating nearly 90% of consumers utilize a search engine as a key part of the [...]

Moore & Scarry Advertising Presenting at an Automotive News Webinar with Google and Yahoo: “How Search Engines Have Radically Changed The Way Consumers Shop For Cars.”

On August 24th, Duncan Scarry, president of Moore & Scarry Advertising will be presenting at an Automotive News webinar alongside Melissa Grusche of Google and Justin Thomas and Dan Nelson [...]

Jason Wiley – msaWest

Jason Wiley, vice president of msaWest, will be speaking at the Innovative Dealer Summit this September 8th in Denver, Colorado.
The presentation Jason will be making will be titled, “The Significance of Search Engines in the Auto Industry. How search engines have radically changed the car buying process and where the future of [...]

We’ve seen buzz around the Internet about Google Adword’s beta test of the lead form extension. Essentially, what it will do is add a plus box next to the top ranked search ad, that when clicked opens a lead form that a customer can fill out instead of actually clicking on the ad itself. Below [...]

Duncan Scarry, president of Moore & Scarry Advertising has been asked to speak at a Toyota Motor Sales eRoundtable alongside industry leaders Google and TubeMogul.
The panel will be presenting advanced tactics for search engine optimization, search engine marketing and online video. Scarry’s specialization on the panel will be leading-edge search engine marketing.

With nearly 80% of all vehicle shoppers using the Internet to research vehicle purchases, and the vast majority of them using Google to do so, mastering Google’s search tools is key to succeeding in today’s marketplace.
Moore & Scarry Advertising is the first of the major automotive search engine marketers to achieve Google’s new Certified Partner [...]

I was on the phone with one of my clients the other day going over their lead volume. Our clients are always discussing lead volume, but very rarely are they discussing lead quality.
The client received 30 leads generated directly from their own web site and 98 leads from Dealix. Of those leads, they sold 12 [...]

Just three short weeks after the release of Moore & Scarry Advertising’s new search engine marketing application, Haystack, demand for the product has been overwhelming.
“To be honest, we never expected this type of demand. But if you think about it, there’s really only one other product on the market that’s comprable, so Haystack if really [...]

Moore & Scarry Advertising Announces FREE Webinar Series Schedule
Previously offered exclusively to Moore & Scarry clients, Moore & Scarry is now opening it’s very successful Internet Training Webinar Series to our friends and peers. Each hour-long webinar covers a complete topic – taking novices through the basics and then covering topics advanced enough to satisfy [...]

Moore & Scarry Advertising is already known for their strong digital advertising and Internet focus, so this news is especially important to us and our clients. This week Moore & Scarry was named a Google Adwords Certified Company. While we already employ a number of Google Adwords Certified Individuals, the Certified Company status puts Moore & Scarry Advertising in a small group of elite digital marketers.